We are seeking a highly motivated individual with proven experience of leading and developing marketing, communications and event promotional activity, who can adopt a strategic and commercial approach. This is a senior but hands on role and as well as leading the marketing strategy, you will work as part of the small team with our Operations Manager to ensure the smooth running of the Multiverse on a daily basis.
Essential experience and skills:
Previous demonstrable experience in a relevant field such as marketing, communications or event promotion.
· An eye for detail as well as excellent writing, editing and proof-reading skills.
· Strong interpersonal and relationship building skills.
· Proficient in the use of a range of digital platforms including WordPress, Mailchimp and Survey Monkey.
· A good understanding of social media marketing and the ability to plan and deliver general content along with targeted campaigns.
· The ability to set measurable goals, interpret data using tools such as Google Analytics and social media insights to inform decision making and show return on investment.
· Highly organised and flexible approach with previous project management experience and the ability to work on multiple projects simultaneously, within a fast-paced environment.
· Ability to use own initiative and work well as part of a small team.
· A hands on approach, with the ability to work strategically as well as execute successful delivery.
Living in the local area will be an advantage. Advanced MS Office skills including Word, Excel and PowerPoint. Knowledge of contact database management and/or E-CRM systems would also be desirable.
Company: The Crawick Multiverse Trust
Location: The Coalface, Crawick Multiverse, Sanquhar, Dumfries & Galloway
Reporting to: The Trust Board
Hours of work will be 28-30 hours per week (to be agreed with successful candidate), with occasional weekend working.
The pro-rata salary for a 30 hour week will be circa £25,000 p.a. (based on a full time equivalent of £31,250) depending on experience. Full-time equivalent of 28 days’ leave per year (including public holidays) and employer pension contribution of 4.5% of your basic salary, subject to you contributing 4.5%.
Flexible working between on-site and the ability to work from home.
Crawick Multiverse is unique – an inspiring visitor attraction and an internationally significant landscape artwork, created by the internationally celebrated landscape designer and artist Charles Jencks.
The management of the Multiverse is overseen by the Crawick Multiverse Trust (CMT), a company limited by guarantee with charitable status, whose core business is the conservation, maintenance and sustainable operation of the Multiverse as an inspirational landscape, unique destination and visitor attraction.
This is an exciting opportunity to join a small, dynamic team, as we set out a clear vision to build on our growing reputation as a unique destination and visitor attraction and seek to establish the Multiverse as the South of Scotland’s leading outdoor events and performance venue.
Maximising the use of our 55 acre site as an outdoor performance space is a natural evolution and CMT seeks to capitalise on this unique asset to generate economic and social benefits and contribute to the health and wellbeing of individuals, communities and businesses.
outline & main objectives of the role
As a senior member of the Executive Team and working closely with our Operations Manager, this hands on role will be responsible for the successful development and implementation of CMT’s vision for marketing and promoting Crawick Multiverse as a unique destination, visitor attraction and outdoor venue.
Encompassing two main areas of Marketing and Communications; and Event Co-ordination; your main objectives will be to:
· Lead on the effective marketing and promotion of the Multiverse to existing and new target markets and audiences.
· Develop relationships and collaborations with a range of potential partners, visitors and hirers of the Multiverse.
· Drive an increase in footfall and business development opportunities for the Multiverse.
· Contribute to income generation targets to assure the financial sustainability of the Multiverse.
specific responsibilities & duties
Marketing & Communications
Provide day to day management, implementation and delivery of all marketing and communications activity in line with the strategy and vision of the Trust, ensuring that brand guidelines are followed and adhered to.
Oversee and be accountable for the agreed marketing budget.
Working with external suppliers when required, managing marketing activities including advertising, copy writing, photo and film briefs, print and production in order to increase footfall and improve brand awareness and reputation.
Proactively target new audiences, user groups and markets with the aim of increasing visits and improving our commercial performance. Contributing to identifying other appropriate actions to increase income and reduce cost.
Development and implementation of a digital strategy, with a focus on the delivery of informed, engaging and fun content, which reflects the intrigue and uniqueness of the Multiverse.
Develop and promote dynamic and engaging content across social networks (including but not limited to Facebook, Twitter, Instagram and LinkedIn) through regular social media updates and innovative digital marketing campaigns.
Provide guidance and training to our Visitor Service Team to assist with social media posts and responses. Ensuring effective communication with followers, timely responses to queries and monitoring of comments and reviews to support the positive reputation for Crawick Multiverse.
Working with our website support partner, manage the Trust’s website including maintaining, updating and uploading website content. Maximising search engine optimisation; understanding measurement and data analysis of reach and impact.
Manage all website, social media and database/CRM platforms, ensuring compliance with GDPR and all other relevant requirements.
Lead on copywriting and proofing of all marketing materials, including editorial and content for social media and newsletters; design and content for advertising and signage. Working with team members and liaising with printers, designers, media and advertising companies, as required.
Be the primary contact for filming requests, photographers and media visits to Crawick Multiverse.
Work closely with our PR consultant to maximise media opportunities; deliver a fast and accurate response to media enquiries; approve press releases; and manage budgets.
Monitor and evaluate analytics and provide regular reports on effectiveness of all marketing activities and maintain good internal communications.
Develop and maintain up to date and accurate contact databases.
Ensure effective internal and external communication, including management of a shared calendar.
Work closely with the Trust’s Event Services strategic partner, to co-ordinate an annual programme of events and activities at the Multiverse.
Act as a first point of contact for all event enquiries and potential hires, liaising closely with external and internal colleagues, to ensure a co-ordinated approach and timely response.
Assist with the organisation and smooth running of events and activities on site, co-ordinating the planning, delivery and promotion of events.
Maintain details of local advertising sources, online listings and What’s On opportunities and upload details of events and information to these to ensure maximum exposure, as appropriate.
Work with our Event Services partner and Visitor Services Team at key events.
Work closely with the Operations Manager and Visitor Services staff to support them in their roles; and to provide a co-ordinated and professional level of service to our customers at point of contact.
Act as a champion and advocate for the Trust, when liaising with suppliers, partners and stakeholders.
Be familiar with, and adhere to at all times, company policies and guidance which includes health and safety, GDPR and information security.
Co-operate with colleagues to ensure that Crawick Multiverse is a safe place to work and visit. Escalating any concerns or questions, as appropriate.
Undertake such other duties as may be required from time to time and are consistent with the responsibilities of the role.
Closing date: Friday 29th October 2021